Ray Ban Never Hide
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Ray-Ban Legends - Rock n' Roll
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Ray-Ban Legends - Rain Girl
Ray-Ban Legends - Lovers
Ray-Ban Legends - British Invasion
Ray Ban Pressemeddelelse (engelsk)
Cannes (France), June 21st, 2012.
Luxottica Group, owner of the Ray-Ban brand – the global leader in premium eyewear – is excited to announce to have been awarded last night two Gold Lions in the category PRESS LIONS in the sections Clothing, Footwear and Accessories and Photography for the RAY-BAN LEGENDS Communication Campaign.
Rolled out in April, RAY-BAN LEGENDS tells the history and the spirit of 75 years of Never Hide: the courage to be yourself and freely express your beliefs and personality. Since its birth in 1937 and up to the present day, Ray-Ban has been honouring the values of authenticity and uniqueness which best represent the DNA of the legendary brand.
Icons and legends of the past, present and future: this is the key message of RAY-BAN LEGENDS. Shot by photographer Mark Seliger in California at the end of January, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).
Sara Beneventi, Ray-Ban Brand Director stated: “We are enthusiastic about these awards. It’s an important recognition for the brand and for its lovers. Since it was born, Ray-Ban has been authentic, genuine and real and most importantly, true to itself”.
“It’s an honour to win these awards in such an important year in Ray-Ban’s history and an important acknowledgment of a team of amazing talents that invested their passion and creativity into making this campaign what it is. We can’t wait to see what the future holds and will continue to work to creating messages worthy of this brand” said Erika Ferszt, Luxottica Group Media Advertising & Digital Director.