Ved dette års Cannes Lions Festival blev Ray-Bans kommunikationskampagne Ray-Ban Legends belønnet med to Gold Lions. Cannes Lions er verdens største årlige award show for professionelle i den kreative kommunikationsbranche, og i år løb Ray-Ban med sejren i kategorien PRESS LIONS inden for Clothing, Footwear, Accessories and Photography.  

 

Reklamekampagnen Ray-Ban Legends er blevet udviklet, som led i Ray-Bans 75 års jubilæum i år. Kampagnebillederne er skudt af fotografen Mark Seliger og skildrer syv legendariske øjeblikke i Ray-Bans historie – fra hvert årti. På den måde skal kampagnen gengive fortidens, nutidens og fremtidens ikoner og legender. Ray-Ban Legends fortæller historien om 75 år med Never Hide: modet til at være sig selv og udtrykke sine egne holdninger.

Model RB3035

Model RB4168 og RX5226

Model RX5228

Model RB4126

Model RX5154

Model RB4169 og RB4152

Luxottica Group, owner of the Ray-Ban brand – the global leader in premium eyewear – is excited to announce to have been awarded last night two Gold Lions in the category PRESS LIONS in the sections Clothing, Footwear and Accessories and Photography for the RAY-BAN LEGENDS Communication Campaign.

Rolled out in April, RAY-BAN LEGENDS tells the history and the spirit of 75 years of Never Hide: the courage to be yourself and freely express your beliefs and personality. Since its birth in 1937 and up to the present day, Ray-Ban has been honouring the values of authenticity and uniqueness which best represent the DNA of the legendary brand.

Icons and legends of the past, present and future: this is the key message of RAY-BAN LEGENDS. Shot by photographer Mark Seliger in California at the end of January, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).

Sara Beneventi, Ray-Ban Brand Director stated: “We are enthusiastic about these awards. It’s an important recognition for the brand and for its lovers. Since it was born, Ray-Ban has been authentic, genuine and real and most importantly, true to itself”.

“It’s an honour to win these awards in such an important year in Ray-Ban’s history and an important acknowledgment of a team of amazing talents that invested their passion and creativity into making this campaign what it is. We can’t wait to see what the future holds and will continue to work to creating messages worthy of this brand” said Erika Ferszt, Luxottica Group Media Advertising & Digital Director.